Tips to Promote Your Local Business With Google Ads

Google Ads is probably the most popular and widely used paid advertising platforms in a digital marketing strategy today. It is a proven method which has benefitted many companies by method of;

Reaching lots more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility to your brand and business.
There quite a bit of potentials available for businesses, specifically for local businesses, because with time, people near me' searches have raised drastically (using the advent of smart mobile devices), creating more opportunities for local businesses.



With assistance from a Digital Marketing Agency which is specialized in googl ads or elsewhere, exactly what can a local business do so that you can tap into the vast opportunities provided by Google Ads to produce more leads, traffic, and conversions?

Here are a few tips:

Ad extensions - Ad extensions are extra pieces of information which might be added for a advertisement giving additional information about your small business to users. Ad extensions range from such information as contact numbers, reviews, additional links to your site, etc. Your ad extensions needs to be selected based on your specific goals for creating the ad, and your partner Google Ads Agency can help you with this. For example, if you want to direct the best way to to your physical store, you'll have location extensions, call-out extensions, etc.

Local service ads - This is a quite recent ad format on Google Ads, that's specially designed for local businesses that offer a specific service. These ads have excellent performance as they are very tightly related to the search. An added good thing about local service ads is because they give the business more prominence on Google Maps and will also be displayed on 'near me' searches.

Google product listings - Let your customers and other shoppers determine what products you might have in stock with Google product listings.

Customer reviews - Using your customer reviews on your own website is a great way of increasing sales, provided that they are placed well and so are positive reviews. How do you know which reviews could have a positive reaction for a customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones should be displayed on your website.

Testing keywords - Run ads with different keywords to determine what ones will convert well. The best-performing keywords will then be used to your SEO purposes.

Use local terms for keywords - Using local terms for keywords as well as the copy can be be extremely appealing to shoppers and create a sense of pride inside your local community. In addition, using local landmarks and locations might be beneficial to you as well.

Google's My Business page - This feature is free of charge for business users and makes it simplallows you for people to find information about your company. This range from telephone numbers, addresses, product types, opening hours, etc, at the same time as customer reviews.

Negative keywords - Negative keywords can drain your budget, and never really allow you to get any leads. Having a report on negative keywords is a good way of avoiding unwanted traffic that's irrelevant in your business, and will not ensure you get any sales.

Optimised landing pages - More often than not, an ad will lead a customer to a business website's Home page and after that the user is anticipated to navigate your website on their own in order to find the products they may be interested in. Most users get fed up before too long and abandon their intent to buy anything. The solution with this is to have dedicated landing pages for your ad campaigns so that the user is directed to the products or information they are interested in.

Remarketing ads - Remarketing to those people who have already visited your web site previously is a great way of increasing conversions because they are individuals who had or still have the interest to buy your products.